Trending products to sell in 2021


Here is part 2 of our list of the trending products in 2020 and 2021 that you should use on when considering your online business. You can find part 1 here.


11) Acne Patches

12) Massage Gun

13) Avocado Oil

14) Hard Kombucha

15) True Wireless Earphones

16) Portable Solar Panel

17) Jigsaw Puzzle

18) Beauty Fridge

19) Chessboard

20) HIIT Equipment


Health Trends 2021

Trending Product #11: Acne Patches


What? 


A trend that originated in Korea, acne patches have seen an exploding growth rate this year. So what are they? Acne/pimple patches are generally made of hydrocolloid, a moisture-absorbing dressing that's also commonly used to help heal chronic wounds. You can think of acne patches as mini-dressings for small wounds.


Why?


Lily Reinhart, an actress on Riverdale, recently posted a photo of herself on Instagram that showed herself wearing acne patches in the shape of flowers. With a following of +25 million, her audience (consisting of teenagers and some young adults) are the perfect targets due to acne-prone skin in teenage years.

 

There is a part of Instagram that has a deep admiration for body positivity. Influencers generally have a higher engagement rate when they post a photo that shows their real self (no going through 100s of images to find the perfect one). Influencers received support from their followers for posting their acne-prone skin on Instagram. We at TrendLab believe acne sticks are a great product to get out to market. They are cheap and higher instagrammable, especially if someone produces a line of acne stickers in the form of emojis.

 

Who? 

 

The most targeted segments are Fashionistas & Beauty Lovers, Lifestyle Culture (Interest & Lifestyle) and Beauty And Fashion (Category). Interest comes mainly from Millenials (23-37) (Demographics), Female (Gender Identity), that live in Singapore (Place) and speak English (Language).

Trending Product #12: Massage Gun

 

What?


A Massage Gun is like a 'gun-like' design to help in relaxing muscle tightness and improve blood flow. It has recently proven to be one of the best massage machines that seeks to restore and even improve muscular functionality. The machine gun can be used virtually by all individuals experiencing some form of pain but most especially muscular pains.

Why?


There was increased online coverage with both the pending Black Friday and the holiday season being two of the main drivers. Shifts in attitude towards a more healthy lifestyle that is grounded in exercise will increase the risk of injury and therefore increase demand for muscle rehabilitation.


Today the global fitness industry is valued at nearly $100 billion and technological advancements are expected to propel the market growth over the next eight years. The Massage Gun's place within this arrives from the fact it is a one-time low-cost, portable and more comfortable option over the conventional massage treatment. 


Who?


The most targeted segments are Sporty, Lifestyle Culture (Interest & Lifestyle) and Social Media (Category). Interest comes mainly from Millenials (23-37) (Demographics), Male (Gender Identity), that live in Australia (Place) and speak English (Language).



Trending Product #13: Avocado Oil



What?


Avocado oil is an edible oil extracted from the pulp of avocadoes, the fruit of Persea Americana. It is used as an edible oil both raw and for cooking, where it is noted for its high smoke point. It is also used for lubrication and in cosmetics.



Why?


‘Increase in awareness about health benefits, high smoke point, and the surge in adoption in the cosmetics industry drive the growth of the global market’ says Allied Market Research. There’s been a big push in the news cycle about the benefits of Avocado Oil, in addition to the projected global value of $527.1 million by 2026, a reflection of trends as people adopt a healthier approach to nutrition.

 

Who?


The most targeted segments are Artsy People, Foodies (Interest & Lifestyle) and Arts (Category). Interest comes mainly from Millenials (23-37) (Demographics), Female (Gender Identity), that live in Trinidad And Tobago (Place) and speak English (Language) 


Trending Product #14: Hard Kombucha

What?


Hard Kombucha (also tea mushroom, tea fungus, or Manchurian mushroom when referring to the culture; Latin name Medusomyces gisevii) is an alcoholic version of Kombucha, the fermented, lightly effervescent, sweetened black or green tea drink commonly consumed for its supposed health benefits. Sometimes the beverage is called kombucha tea to distinguish it from the culture of bacteria and yeast. Juice, spices, fruit or other flavourings are often added to enhance the taste of the beverage.





Why?


“Hard” kombucha is the latest craze in fermented tea, with many people choosing it as a healthier alternative to beer and cider. With more flavours and brands of this boozy brew now on the market, it’s becoming more popular amongst the hip and health-conscious. Benefits of hard kombucha (compared to other alcoholic beverages) are lower calories than alcoholic drinks, being kinder on the gut and it often has a lower alcohol content.


Who?


The most targeted segments are Sporty, Fashionistas & Beauty Lovers (Interest & Lifestyle) and Social Media (Category). Interest comes mainly from Millenials (23-37) (Demographics), Male (Gender Identity), that live in the United States (Place) and speak English (Language).

Accessory Trends 2021

Trending Product #15: True Wireless Earphones

What?


True wireless headphones refer to Bluetooth earbuds or IEMs that have neither cords nor wires between them nor to an audio source (smartphones, MP3 players, tablet, etc.). Since they have no wires, the mic, controls and battery are built into the housing of the earbuds.



Why?


A surge of interest is likely linked to Black Friday, but also the increasing trend of ‘de-wiring’ accessories. Ever since the emergence of the Apple AirPods, appetite for True Wireless has exploded with leading audio brands such as Sennheiser, Sonos and Sony all getting in the mix. Even Amazon offered their own $21 version.


Who?


The most targeted segments are Fashionistas & Beauty Lovers, Sporty (Interest & Lifestyle) and Social Media (Category). Interest comes mainly from Millenials (23-37) (Demographics), Female (Gender Identity), that live in Singapore (Place) and speak English (Language).



Trending Product #16: Portable Solar Panel




What?


Portable solar panels apply the same concept on a small, mobile scale, which allows you to generate power on the go. Their easy-to-use features and compact design makes it so simple, just about anyone can set up these portable power stations when they need them. Portable solar panels are very popular for RV camping.



Why?


With the onset of COVID pushing many people to adapt their habits into Remote variations further, it was only a matter of time before the power required to enable this became a central focus. Enter: Portable Solar Panels. Additionally, camping and staycations have seen a 500% increase as air travel remains severely restricted. 


Who?


The most targeted segments are Music Lovers, Fashionistas & Beauty Lovers (Interest & Lifestyle) and Social Media (Category). Interest comes mainly from Millenials (23-37) (Demographics), Female (Gender Identity), that live in Australia (Place) and speak English (Language).



Home Trends 2021

Trending Product #17: Jigsaw Puzzle

What?


A jigsaw puzzle is a tiling puzzle that requires the assembly of often oddly shaped interlocking and mosaiced pieces. Typically, each piece has a portion of a picture; when assembled, the jigsaw puzzle produces a complete picture.



Why?


They say you can’t beat the originals, and the humble jigsaw puzzle has been around since 1762. So why the resurgence now? Well, it has a lot to do with our increasingly digitised lives. People often get nostalgic about analogue items, especially ones that have a connection to their childhood. That combined with Instagram artists making puzzles and the extended lockdown has led to people seeking pandemic pastimes at home


Who?


The most targeted segments are Sporty, Artsy People (Interest & Lifestyle) and Social Media (Category). Interest comes mainly from Millenials (23-37) (Demographics), Female (Gender Identity), that live in Australia (Place) and speak English (Language).



Trending Product #18: Beauty Fridge


What?


Beauty Fridges are the latest trend to take Instagram by storm. They began to do the rounds on social media earlier this year, and have become ultra-covetable for beauty addicts and anyone in the know. But what actually are they? Well, quite simply, a beauty fridge is a dedicated fridge you keep certain products (mostly skincare) in. It is usually mini, in a pastel colour, and filled to the brim of the most talked-about millennial brands, such as Drunk Elephant, Glossier, and Herbivore. 



Why?


A perfect e-commerce cocktail. Partly driven by Black Friday leftovers, partly by the festive season, but mostly by the rise of the beauty fridge. The beauty industry, spurred by online shopping habits, is valued by as much as $532billion, and there is a problem both with the environmental impact this has as well as the short product life cycle. One (small) solution is these minifridges.


Who?


The most targeted segments are Fashionistas & Beauty Lovers, Lifestyle Culture (Interest & Lifestyle) and Beauty And Fashion (Category). Interest comes mainly from Millenials (23-37) (Demographics), Female (Gender Identity), that live in Australia (Place) and speak English (Language).

Trending Product #19: Chess Board


What?


A chessboard is the type of gameboard used for the game of chess, on which the chess pawns and pieces are placed. A chessboard is usually square, with an alternating pattern of squares in two colours. Though traditionally played on a surface, a tangible board is not a requirement to play the game. Traditionally wooden boards are made of unstained light and dark brown woods.



Why?


The chessboard is seeing something of a resurgence, mainly due to the popularity of Netflix series 'The Queen's Gambit'. The show follows Beth, a chess prodigy who rises through the ranks of the chess world as she struggles with addiction. Over the last year, sales of chess sets in the United States increased by around 25 per cent, but in the weeks since “The Queen’s Gambit” premiered, sales have grown 125 per cent.


Who? 


The most targeted segments are (Interest & Lifestyle). Interest comes mainly from Alpha Gen (0-17) (Demographics), Male (Gender Identity), that live in China (Place).


Trending Product #20: HIIT Equipment



What?


High-intensity interval training, also called high-intensity intermittent exercise or sprint interval training, is a form of interval training, a cardiovascular exercise strategy alternating short periods of intense anaerobic exercise with less intense recovery periods, until too exhausted to continue.



Why?


Home workouts have surged as a result of the lockdown. With gyms and other facilities closed, fitness platforms and influencers have had to adapt - one of the most effective ways to train with limited space is HIIT. In addition to being accessible, HIIT provides many benefits, including calorie burn, lowering oxygen consumption and gaining muscle mass. Retailers and brands responded in kind, given the advantages of having at least some equipment may have, by pushing them into their Sales pages.

Who?

The most targeted segments are Healthy Lifestyle, Lifestyle Culture (Interest & Lifestyle) and Health And Fitness (Category). Interest comes mainly from Millenials (23-37) (Demographics), Female (Gender Identity), that live in Singapore (Place) and speak English (Language).




After 2020 and the acceleration of many habits, 2021 will propel E-Commerce and drop shipping even further into the 21st-century shopping habits. We firmly believe that TrendLab.io can help play a part in that.  Which of the mentioned Trending products will you go for in 2021?

Please, drop your thoughts, ideas or products on the comments below. and remember, you can find part 1 here.