• HIIT 
  • Peloton
  • NobleChairs
  • RingLight
  • Linkedin Learning
  • Remote Hiring

Much has already been written about the effect that the pandemic has had on our lives and the lives of those around us. A lot of that is all but guaranteed to return to some state of normality once the necessary precautions are in place to allow things to resemble life as it used to be.

But at Trendlab we look at trends in the long-term. Using our AI-powered platform, we can dig deep into the data and determine which of these effects will continue way into 2021 and beyond. The COVID-19 pandemic has fundamentally changed the world as we know it. People are living differently, and in many ways, thinking differently. Our Discovery tool indicates that habits formed now will endure, permanently changing the way we live, work and play. And the rest in-between.

Here are areas that are central to that new behaviour, along with indications of product trends lifted from trendlab.io

The way we workout...

The pandemic has shifted the fitness industry’s momentum toward technology that enables a more remote, home-based focus, rather than a burdensome garage gym - the rise of artificial intelligence means that the software is in place to really open up the options for what home workouts look like.

Home workouts have surged as a result of the lockdown. With gyms and other facilities closed, fitness platforms and influencers have had to adapt - one of the most effective ways to train with limited space is HIIT. In addition to being accessible, HIIT provides many benefits, including calorie burn, lowering oxygen consumption and gaining muscle mass. Retailers and brands responded in kind, given the advantages of having at least some equipment may have, by pushing them into their Sales pages. 

The same can also be said for the stationary exercise bike, Peloton. Peloton has proved so popular during the pandemic that Chief Executive, John Foley declared it to be ‘Covid-proof’ and the number of subscribers has doubled in the past year with its share price increasing by 236%.

The way we have fun...

Limitation to how we can interact and socialise has meant that existing entertainment options have been ‘super-sized’. That could be improving on your TV or audio setup, but the most significant noticeable product growth has been in the gaming industry. 

Gaming chair manufacturers have started developing ‘ergonomically designed gaming chairs that offer full-size lumbar support, seat-side control, swivel and tilt capabilities, and neck pillow’ (Business Wire) Such products, of which NobleChair are a leading brand - will help improve posture and allow individuals to play games for a more extended period,

Closely related to the ubiquitous gaming chair is the Ring Light. However, rather than focusing on gaming, the Ring Light’s primary purpose is to cast an even light onto the subject - and that subject is often someone making User Generated Content. The light ‘reduces shadows in the face and minimises blemishes while “illuminating the eyes”’. This is why ring lights are commonly used in portraits, glamour shots, or even videography.

The way we work...

During quarantine, many have been forced to work from home. As a result, more focus is set to be given to the setup of the home office. What was once seen as merely a chair, desk and computer will now have to be given a rethink in response to more time being spent in a room that will be our professional as well as personal space.

This allows us to use the Home in a way we haven’t before. Some of that will be spatial, but much will be the opportunity that Remote-work and Upskilling presents.

LinkedIn Learning is an American website offering video courses taught by industry experts in software, creative, and business skills. It is a subsidiary of LinkedIn. All the courses on LinkedIn fall into three categories: Business, Creative, and Technology.

Two things are going on here. One is the Gen-Z’s demand for more choice in education, away from the conventional system - which includes some form of remote learning. The other is, being forced by a less secure job market and effectively having more time on their hands, prospective job seekers are looking to Upskill their offering - particularly in the areas that are most in-demand. That’s often Tech skills. 

And often this leads to...

The shift to remote hiring started this year will become a permanent fixture at many organisations beyond the crisis. Human Resources are having to explore and adapt to new technologies to support virtual recruiting, onboarding and hiring.

What once was seen as a practice that could only be carried out in person, is now having to move towards the very reality that much of the hiring process in the professional sector, can and will be done remotely. 

Trendlab was on hand to watch these changes happen in real-time.

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