Trendlab is aiming to be the go to platform for trending insights, be that Cultural, Products or Services. So regardless of whether you’re looking for e-commerce trends or customer insights, digital marketing developments or dropshipping predictions - we have the tools to help you make robust market research-based decisions. This is partly driven by our philosophy that an informed execution is an effective execution.To help our customers, we send out a free weekly newsletter on the exploding trends that have caught our eye that week. You can sign up to it here.
Trend #1- Carrd
Carrd is a website-building platform, much like Squarespace or WordPress. The big difference between Carrd and other sites, though, is that Carrd is optimized to create simple, one-page websites, which makes it much easier to use.
Carrd has been Rising (225.8%) in the last year. It is experiencing Stable (3.6%) this month as compared to the previous month. With a Search Volume of 90.5K it is a trend to look up in the future because of its high growth speed.
The 'Creator' or 'Passion' economy has risen exponentially due to lockdown. Carrd helps to meet this demand as it specialises in site-building for simple one-page websites. Main features such as:
Profile - a personal information page.
Landing - for products, services, apps.
Forms - for interacting with current or potential customers.
Portfolio - specifically for visual artists.
Sectioned - still one page, but sectioned off into different categories for more complex business offerings.
Carrds were initially used as personal pages and homepages for small businesses touting things like homemade wares or tutoring. Like many recent trends, they found initial popularity among K-pop fans, who created elaborate digital collages of bands. But according to this report from Bloomberg, it is quickly proliferating into niches like Harry Potter fan fic, fantasy, and LGBTQ communities.
Trend #2 - Blockfi
Founder, Zac Prince, describes BlockFi as a financial services company for crypto market investors that offers a retail and institutional-facing suite of products. On the retail side of its platform, people can use its mobile app to earn a yield on their crypto holdings (6% on Bitcoin, 8.6% on stablecoins), buy and sell crypto and get low-cost loans secured by the value of their crypto portfolio.
BlockFi has been Strongly Rising (13140.6%) in the last year. It is experiencing Mildly Rising (11.2%) this month as compared to the previous month. With a
Search Volume of 74K it is a trend to look up in the future because of its high growth speed.
BlockFi closed on $350 million Series D funding that values it at $3 billion. While this news in and of itself is certainly attention-getting, it’s even more impressive when you consider the startup just raised a $50 million Series C last August at a $450 million valuation.
According to one of the lead investors, Bain Capital Ventures Partner Stefan Cohen:
“Bitcoin has already eclipsed $1 trillion in market cap and is likely headed higher to fulfill its store of value promise. As wealth accumulates to BTC holders, most will look for ways to earn yield or borrow against their holdings for more traditional asset purchases such as homes, cars and education,” he wrote. “BlockFi stands alone as the leader in bringing simple, secure, everyday financial services to cryptocurrency holders.”
Trend #3 - Substack
Substack is an online platform that provides publishing, payment, analytics, and design infrastructure to support subscription newsletters.
Substack has been Strongly Rising (246.3%) in the last year. It is experiencing Stability (5.4%) this month as compared to the previous month, with a Search Volume of 49.5K, it is a trend to look up in the future because of its high growth.
Substack has attracted a number of high-profile writers to its newsletter platform - and it’s not a secret that the venture-backed startup has lured some of them with sizable payments. A New Yorker article late last year identified several writers (Anne Helen Petersen, Matthew Yglesias) who’d accepted “substantial” advances, and others (Robert Christgau, Alison Roman) who’d started Substack newsletters without striking deals with the company.
This new direction hasn't been without its controversy though, with many journalists taken to Twitter to mull over the best alternatives to Substack, suggesting Medium, TinyLetter, Bear Blog, Ghost, Buttondown, and ConvertKit, and many more. That said - no other newsletter provider offers a free service like Substack, which is part of its appeal for allowing writers to grow organically. It remains to be seen which path the platform takes and if this has a serious effect on its reputation as a leader in this space.
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