TrendLab's Weekly Insights and Trends
Trendlab is aiming to be the go to platform for trending insights, be that Cultural, Products or Services. So regardless of whether you're looking for e-commerce trends or customer insights, digital marketing developments or dropshipping predictions - we have the tools to help you make robust market research-based decisions. This is partly driven by our philosophy that an informed execution is an effective execution.
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Trend #1- Preply
Preply is an online educational platform that pairs students with private tutors remotely via online chat. It features a ranking algorithm that uses machine learning for classification and recommendation of tutors.
Preply has been Strongly Rising (135.3%) in the last year. It is experiencing Stability (4.1%) this month as compared to the previous month. With a Search Volume of 18.1k it is a trend to look up in the future because of its high growth speed.
Online learning is a key beneficiary of the social distancing and quarantine measures that are being applied around the world as countries tackle the pandemic. Preppy, as one of the leading platforms in this field, recently raised $10 million which will be used to scale the business and expand into the US market, where it plans to open an office by the end of the year.
Preply says two million classes have been taken with teachers of 160 nationalities, via its marketplace and language learning is 95% of its business. So beyond the demand for remote learning, there is plenty of demand still to come for technological dispersion of education.
Trend #2 - Stockx
StockX is an online marketplace and clothing reseller, primarily of sneakers. The Detroit-based company was founded by Dan Gilbert, Josh Luber, Greg Schwartz, and Chris Kaufman in 2015–2016. StockX has more than 800 employees in Downtown Detroit.
StockX has been Rising (25.4%) in the last year. It is experiencing Stability (0.9%) this month as compared to the previous month. With a Search Volume of 1.22M it is a trend to look up in the future because of its high growth speed.
'Sneaker reselling is big business with StockX has turning resales into a kind of currency through its online marketplace, as it seeks a $2.5 billion valuation in a new round of private funding', according to Forbes.
StockX works in the resale of products like shoes and apparels on its live marketplace. Attitudes to the environmental impact of fast fashion and intensive manufacturing connected to retail has resulted in a new demand for reselling and second-hand fashion from more conscious consumers.
Trend #3 - Purito
Purito is a Korean brand that uses natural ingredients in their products. Their products help skin “go back to basics” – to relieve compromised skin barrier function and restore skin health.
Purito has been Strongly Rising (172.4%) in the last year. It is experiencing Stability (3.9%) this month as compared to the previous month. With a Search Volume of 9.9K, it is a trend to look up in the future because of its high growth speed.
Purito found itself at the centre of a testing scandal after tests on its Centella Green Level Unscented Sun SPF50+ found its SPF levels were four times less than advertised. The product claimed to offer protection of SPF84.5 but InciDecoder, a skin care decoding website had found this not to be the case. In vitro and in vivo results from two independent European labs determined the sunscreen’s SPF was in fact around 19.
Close scrutiny of product claims increase as customer as customers demand product transparency. It's not all bad news though: Purito remains a favoured brand amongst K-Pop enthusiasts, and the global sunscreen cream market size amounted to about 8.5 billion U.S. dollars in 2019, and was forecast to reach over 10.7 billion U.S dollars by 2024.