TrendLab's Weekly Insights and Trends
Trendlab is aiming to be the go to platform for trending insights, be that Cultural, Products or Services. So regardless of whether you're looking for e-commerce trends or customer insights, digital marketing developments or dropshipping predictions - we have the tools to help you make robust market research-based decisions. This is partly driven by our philosophy that an informed execution is an effective execution.
To help our customers, we send out a free weekly newsletter on the exploding trends that have caught our eye that week. You can sign up to it here.
Trend #1- Google Lens
Google Lens is an image recognition technology developed by Google, designed to bring up relevant information related to objects it identifies using visual analysis based on a neural network
Google Lens has been Strongly Rising (73.4%) in the last year. It is experiencing Stability (2.8%) this month as compared to the previous month. With a Search Volume of 201K it is a trend to look up in the future because of its high growth speed.
Searches for learn a new language have doubled over the last few months. This is largely driven by people having far more time at home and allowing technology to help - you can use Lens to translate words in Spanish, Chinese and more than 100 other languages, simply by pointing your camera at the text.
Google Lens has seen significant use in India to help parents solve certain homework problems in remote learning. “As an example of its popularity, over 3 billion words have been translated in India with Lens in 2020,” Google stated, pointing to that fact that Lens is particularly helpful for students wanting to learn about the world. Expect EdTech to continue its rise as people use technology to meet such challenges.
Trend #2 - Stockwits
Stockwits is a social media platform designed for sharing ideas between investors, traders, and entrepreneurs. The company was co-founded by Howard Lindzon and Soren Macbeth in 2009. The company received the first Shorty Award in the 2008 finance category.
Stockwits has been Stable (0.2%) in the last year. It is experiencing Stability (0.0%) this month as compared to the previous month. With a Search Volume of 368K it is a trend to look up in the future because of its high growth speed.
StockTwits is the largest social network for investors and traders, with over two million registered community members and millions of monthly visitors. Its strong online presence (it's been called 'Twitter for Traders') means that any viral news closely linked to stocks and shares, will likely trend on the platform - both onsite and off,
Fintech trading platforms such as Robinhood and Stockwits are booming as investment in financial technology has risen. This has levelled the field for everyone, providing access to services and analytics previously only enjoyed by the privileged and wealthy. Stockwits, as one of the go-to sites within this space, will only grow in conjunction as people seek information and trends that will help inform their trades.
Trend #3 - Vanlife
Vanllife is a lifestyle of living full- or part-time in a vehicle, typically a van that has been modified with basic amenities, such as house batteries, solar panels, a bed platform, some form of toilet, sink and storage space.
Vanllife has been Rising (34.7%) in the last year. It is experiencing Stability (1.8%) this month as compared to the previous month. With a Search Volume of 40.5K, it is a trend to look up in the future because of its high growth speed.
Van-based travel has been accelerating the past few years and the pandemic, like many things, has just pushed the very idea of 'van life' into the stratosphere. This is another example of COVID-based wanderlust, something that only a year ago may not have been appealing, are finding new audiences who have re-evaluated their life goals.
Electrified vans are the next thing though - in 2020, industry van-vets like Renault, Citroen, Opel, Peugeot, Ford, Toyota, VW, Mercedes and more made announcements about their intentions to turn their van models electric.
The electric evolution is driven by economics as much as it is by environmental concerns. Commercial sales, which account for a majority of van sales, are all about return on investment so businesses looking to save on fuel see electric’s quick recoup on stop-and-go delivery in cities.