TrendLab's Weekly Insights and Trends
Trendlab is aiming to be the go to platform for trending insights, be that Cultural, Products or Services. So regardless of whether you're looking for e-commerce trends or customer insights, digital marketing developments or dropshipping predictions - we have the tools to help you make robust market research-based decisions. This is partly driven by our philosophy that an informed execution is an effective execution.
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Trend #1- Regenerative Agriculture
Regenerative agriculture is a conservation and rehabilitation approach to food and farming systems. It focuses on topsoil regeneration, increasing biodiversity, improving the water cycle, enhancing ecosystem services, supporting biosequestration, increasing resilience to climate change, and strengthening the health and vitality of farm soil.
Regenerative agriculture has been Rising (46.8%) in the last year. It is experiencing Stable (3.2%) this month as compared to the previous month. With a Search Volume of 9.9K it is a trend to look up in the future because of its high growth speed.
U.S. president Joe Biden reccently stated that his policies will make ‘American agriculture the first in the world to achieve net-zero emissions‘. Biden and Secretary of Agriculture, Tom Vilsack’s plan will ‘create new sources of income for farmers in the process by paying farmers to put their land in conservation, plant cover crops that use the soil to capture carbon‘.
Leading companies are recognising the potential of regenerative agriculture and are investing in making this practice mainstream. Netherlands-based company reNature raised US$670k in a Series Seed funding to expand its existing network of farmers and corporations. As are venture capitalists, who want to work towards the long-term gains of regenerative agroforestry.
Trend #2 - Wondery
Wondery is an American podcast network launched by Hernan Lopez with backing from 20th Century Fox. On December 2, 2020, the Wall Street Journal reported that Amazon was in talks to acquire Wondery, at a valuation of over $300 million.
Wondery has been Mildly Rising (20.9%) in the last year. It is experiencing Stability (1.0%) this month as compared to the previous month. With a
Search Volume of 18.1K it is a trend to look up in the future because of its high growth speed.
The Podcast biz is booming. Much of that is seen from Spotify's stategy, but less known is Wondery. The company which was recently acquired by Amazon, is launching Against The Odds, on February 23, where host-adventurers Mike Corey and Cassie De Pecol share stories of survival, from the daring rescue of a soccer team trapped in an underwater cave in Thailand to a woman taken hostage by Somali pirates.
Amazon Music would likely promote Wondery shows over other programs and possibly put even more marketing spend behind them, especially globally.
Trend #3 - Subziwalla
Subziwalla is a one-stop shop for Indian groceries, making it easier for shoppers to access fresh produce, frozen items, and over 4000 other Indian ingredients delivered directly to their doors.
Subziwalla has been Stable (1%) in the last year. Although it is experiencing Stability (0.1%) this month as compared to the previous month. With a Search Volume of 1.9K, it is a trend to look up in the future because of its high growth.
Subziwalla has benefited from surging demand during the pandemic. But unlike many sites that have already started to see shoppers drift back to stores, Subziwalla has been able to lock in its shoppers due to a mostly affluent, educated clientele,
"Ethnic grocery" is the final hudle in the race to personalise grocery retail. The growth and popularity of grocers like H Mart and Patel Brothers have contributed to an ethnic grocery industry that is currently valued at $37 billion and is expected to grow at a CAGR of 5.1% through 2023.